Strategy & Fractional CMO
Senior thinking, on demand.
Some businesses need a strategist more than another pair of hands. We plug in as your paid-media lead: setting direction, owning the numbers and keeping vendors and teams honest.
What you get
Fractional Marketing & Paid Media Strategy
Growth roadmap
A 90-day plan with channels, budgets, milestones and the metrics that decide what scales.
Budget allocation
Spend modeled against unit economics so you know what a lead and a customer are worth before you buy them.
Agency & team oversight
We audit and direct in-house teams or other vendors so the work matches the strategy.
Competitive analysis
What competitors are running, where they're absent, and where the gap is worth taking.
Executive reporting
A monthly read-out in plain language: what happened, why, and what we're doing next.
Hiring support
Role definitions, interviews and onboarding when it's time to bring paid media in-house.
What we measure
The scoreboard.
We report on metrics that connect to revenue. These are the ones that decide what gets more budget.
- Blended customer acquisition cost
- Payback period
- Marketing efficiency ratio
- Pipeline coverage vs. target
FAQ
Strategy & Fractional CMO questions.
What is a fractional CMO?
A senior marketing leader who works with you part-time, owning strategy and accountability without the cost of a full-time executive.
Is there a minimum commitment?
Engagements are usually month-to-month after an initial onboarding period. We'd rather earn the next month than lock you in.
Do you also execute?
Yes. Strategy can stand alone or include hands-on campaign management from our team.
Pairs well with
Ready for leads that close?
Tell us where you are. We'll review your accounts and send back a scoped plan with pricing.