Paid Search
Catch buyers the moment they search.
Search is the highest-intent channel there is. We build accounts that spend on queries that turn into customers and cut the ones that only turn into clicks.
What you get
Paid Search & Google Ads Management
Account architecture
Campaign and ad group structure mapped to your services, margins and geography, so budget follows profit.
Query mining
Weekly search term review, negative keyword lists and match-type strategy that stop waste before it compounds.
Bidding on real outcomes
Smart bidding trained on qualified leads and offline conversions, not form fills that never answer the phone.
Ad and asset testing
Structured copy tests with clear hypotheses, plus sitelinks, callouts and call assets that lift click-through rate.
Performance Max, controlled
Asset groups, audience signals and brand exclusions so automation works for you instead of cannibalizing branded search.
Microsoft Ads
Mirrored, tuned campaigns on Bing where the audience is often older, richer and cheaper to reach.
What we measure
The scoreboard.
We report on metrics that connect to revenue. These are the ones that decide what gets more budget.
- Cost per qualified lead
- Search impression share on money terms
- Lead-to-sale rate by campaign
- Wasted spend recovered from search terms
FAQ
Paid Search questions.
How much should I spend on Google Ads?
Enough to collect meaningful data in a few weeks. We size budget from your market's cost per click and your target cost per lead, then scale what proves out. We'll give you a number in the proposal, not a guess.
Do you need access to my existing account?
Yes. You keep ownership of every ad account. We work inside it so the history, data and conversions stay yours if we ever part ways.
How soon will I see results?
Search traffic starts the day campaigns go live. Expect the first 30 to 60 days to be about learning and cutting waste, with efficiency improving as bidding gets trained on real conversion data.
Pairs well with
Ready for leads that close?
Tell us where you are. We'll review your accounts and send back a scoped plan with pricing.