Tracking & Analytics
Know which dollar made the sale.
If tracking is wrong, every decision on top of it is wrong. We rebuild measurement so ad platforms optimize on real outcomes and you see revenue by channel, not vanity metrics.
What you get
Conversion Tracking, Call Tracking & Analytics
Tracking audit
A line-by-line review of tags, events and conversions, with the double counts and gaps written down.
GA4 + Tag Manager
Clean event schemas, consent mode and documented containers your next hire can understand.
Server-side & CAPI
Server-side tagging and conversion APIs that survive ad blockers and browser privacy changes.
Call tracking
Dynamic number insertion and call scoring so phone leads are attributed to the keyword that drove them.
Offline conversions
Closed deals imported back to Google and Meta so bidding learns from revenue, not form fills.
Dashboards
One live view of spend, leads, pipeline and cost per acquisition across every channel.
What we measure
The scoreboard.
We report on metrics that connect to revenue. These are the ones that decide what gets more budget.
- Conversion match rate
- Attributed vs. unattributed leads
- Revenue by channel and campaign
- Data freshness and accuracy
FAQ
Tracking & Analytics questions.
Is server-side tracking worth it?
For most accounts spending real money on ads, yes. It recovers conversions lost to blockers and privacy changes, which directly improves how well automated bidding performs.
Can you track phone calls?
Yes. Call tracking ties each call to its source, keyword and landing page, and qualified calls can be sent back to the ad platforms as conversions.
How do you handle privacy?
Consent mode, data minimization and platform-appropriate setups for sensitive industries. We avoid sending personal or sensitive data to ad platforms where it isn't allowed.
Pairs well with
Ready for leads that close?
Tell us where you are. We'll review your accounts and send back a scoped plan with pricing.